This is one of my biggest internet sleuthing successes of the last year or so. Get excited for me, because that’s the only way any of this will be interesting to you. About 7 years ago or so, Ben started working for the same company I did. We were bursting at the seams, people were jammed everywhere, 2 to a desk, etc. Ben ended up sharing an out of the way table with the printer. I sat around the corner and heard people asking Ben about print jobs all the time. I remembered hearing a This American Life about a guy in an office who sat in the hallway next to the copy machine. He was constantly getting badgered by people about the copier and no one really knew his name. In any case, I started telling Ben about this and figured it’d be no problem to find the show for him to listen. This was around 2005-2006 and the TAL website wasn’t what it is now. Search was available, but it was terrible. I couldn’t find the show. Anywhere. But I knew it was there. I knew it existed. And so every now and then when I thought about it, I’d try new search terms and variations on the TAL site and Google. Nothing. Ever! UNTIL the other day, I started fresh and happened upon this blog post talking about a very similar story and mentioning This American Life. Success! But wait. Unfortunately, since TAL changes their website every quarter or so, the link was dead. I knew I was close, though, and I persevered, finally finding Episode 241: 20 Acts in 60 Minutes and the mystery was solved. The reason I never could find it is this episode doesn’t have a summary of all the stories so regardless of what I put in to search, the words were never there. In any case, I am now triumphant and Ben has heard the story.
The recipe for Coca-Cola is a long held secret, but it seems like This American Life discovered it. Well now.
Companies like Pepsi have deduced the general ingredients on their own, none have unlocked the “Merchandise 7X flavoring” that gives Coke its unique taste and bubbly burn.
The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops