This blog post, about Apple and Disposable Technology and how we buy iPods every 2 years now, has been written thousands of times, but I enjoyed Brendan Kelly’s artful take on it and have been meaning to post this for 4 months.
Think about it. Apple really nailed this one. Thereâ€™s an apple store here in Chicago, and I remember going in there only 2 years after the first ipods came out and there was a bin for â€˜recycling your ipodâ€™ right there in the store. There was a sign above it that said something like â€œitâ€™s been good to you, now recycle itâ€. Dude? Are you fucking kidding me? Those things cost like 300 bucks! I hate to sound like a fucking grandpa, but back in my day shit that cost three hundred bucks wasnâ€™t supposed to fucking die EVER. I mean, what kind of brass iBalls does this company have that they can sell this shit for so much money and then when you bring it in because itâ€™s broken, they can smile smugly and say â€œhey, itâ€™s not supposed to last much more than 2 years. Itâ€™s been good to you, right? Now recycle it and get another one.â€ Fuck. You. (and yeah, Iâ€™ll take another oneâ€¦snivel)