How to find good content

Neetzan Zimmerman, founder of The Daily What, now writes for Gawker and recently wrote a piece that’s getting some attention. In it, Zimmerman describes the process he used to find the content that grew TDW into one of the better websites at posting viral links early and often. The headline of the article, ‘This Is How You Make Something Go Viral: An Impractical Guide,’ is something of a misnomer, as there’s no information about how to make something go viral. On the other hand, Zimmerman’s process is even more interesting read. Basically, it involves a tiered system for finding the blogs that feed the blogs that feed the giant link sites. In the system, if Zimmerman sees a link pop up at a few of the feeder blogs, it’s a good bet the content is on it’s way to going viral.

Using an RSS reader to organize my findings, I established a set of categories for each site-type (news, vids, pics, link-sites, general interest, tech, geek, gossip, entertainment, design, art, fashion, and food), and further arranged each site within each category by order of influence. The top tiers were reserved for “mainstream sites” — sites where most of the sharing was occurring (i.e., the content disseminating sites listed above). The lower tiers were reserved for sites that supplied content to top tier sites, but were themselves low on visits.

Left somewhat unsaid, is why you won’t be able to do this yourself. Zimmerman has a golden eye for finding content ready to go viral (according to Know Your Meme you can thank him for Rebecca Black). The other thing is how much time it takes. You have to read a lot of the internet, all of it, to find the content other people want to share.

The Nieman Journalism Lab had a pretty good follow up.

Somewhat related, “Is The Free Internet A New God?”

Where do I find content? Mostly from Stellar, Twitter, Tumblr, and RSS, in that order.

How to find good content

Shit X says to Y random video idea generator

You’ve seen, by now, the Shit Girls Say video that has spawned countless other videos of common/stereotypical things people of one group say to people of another group. Maybe you thought to yourself, “Hey, I’d really like to make one of these videos.” NOW YOU CAN. With the “Shit ‘So and Sos’ Say to ‘So and Sos’ Video Random Idea Generator” you are mere moments away from your very own video idea. Click the button below to get your own idea TODAY!

#container {
#question {
margin:20px auto 40px;
#question br {
.tall {
#first {
/*border-bottom:solid 1px #a9a9a9;*/
#soandso {
text-align: left;

Say Shit to So and So

So now you have your own video idea. Go out and make us proud! If you liked your video idea, share it below. Thanks to Andy for some help with the code.
!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);;js.src=”//”;fjs.parentNode.insertBefore(js,fjs);}}(document,”script”,”twitter-wjs”);

Shit X says to Y random video idea generator


Square is hiring all the best Silicon Valley talent, not Twitter, Zynga, or Facebook. This is good because I hope they put the companies that manage credit card transactions out of business. I actually did laugh out loud at the reaction.

Our recruiter does not give Square perfect grades for its recruiting, however. She insists the company is making a big mistake hiring so many Ruby on Rails developers, who tend to be ‘hipsters with neckbeards.’ We asked a source close to Square for his reaction to this concern, and he said, ‘LOL.’


Why? Because you’re a cow. Now shut up and consume your content.

Kent Brewster’s on Facebook’s design changes, or rather people complaining about them. Shades of, “If you are not paying for it, you’re not the customer; you’re the product being sold,” but a little more in your face. Props for posting it directly to FB, too.

Dear people who whine about interface changes on Facebook:

Unless you are paying money to advertise on Facebook, you are not a Facebook customer. As far as Facebook is concerned, you’re not even a human being. You are one of an infinite herd of cows. Facebook (and its faithful ranch-hand Zynga) spreads a thick layer of content for you every morning, you chew it up all day, and they milk you for your lovely creamy clicks every night.

Sure, you might have been calved on the nearby Yahoo or MySpace farms, and you might someday slip under the pasture fence to the greener grass of Google+, but in the end … you’re a cow. Moo all you want about how Facebook went and moved the damn salt lick again; they’re not going to listen.

Why? Because you’re a cow. Now shut up and consume your content.

Via Joshua Nguyen / Dens

Why? Because you’re a cow. Now shut up and consume your content.

Open letters to Bon Jovi

Steve Jobs isn’t the problem here. The music industry is the problem—too many bad songs are the problem. It’s the reason the audience doesn’t roar when you talk about playing a new track or two that were added for a re-release of your greatest hits. If your greatest hits were from the last three years, imagine how much money you’d be making on album sales even beyond your touring.

In a letter from Jeremy Horwitz to Bon Jovi who recently said “Steve Jobs is personally responsible for killing the music business.”


But then I also went back to look at all of the Open Letters to Bon Jovi I could find:

An Open Letter to Bon Jovi (Regarding Setlists)

An Open Letter to Bon Jovi (Regarding Palestine)

An Open Letter to Bon Jovi (Plea for Tickets)

An Open Letter to Bon Jovi (Crush Review)

Open letters to Bon Jovi