The latest Perennial Plate video makes me want to go back to Barcelona more than I already do. Which is a lot.
I don’t know if anyone saw this coming… Ferran Adria, chef of elBulli, is going to be working with Pepsi on whatever it is that amazing chefs do for giant food companies. I like Coke better, so this is frustrating.
Ferran AdriÃ and his brother Albert have opened a new tapas bar, 41 Degrees, in Barcelona, and by next month, they’ll open a restaurant next door called Tickets.
The AdriÃ brothers, Ferran and Albert, plan to open a sit-down tapas restaurant near by next month. It will be called Tickets, will cater for 50 diners at a time and will take reservations. Last year, AdriÃ announced that he would close El Bulli for two years. From 2014, the restaurant in the town of Roses, about 100 miles north of Barcelona, will reopen as a creative culinary foundation serving the odd meal for the lucky few.
Also noted in the article, El Bulli was losing Â£412,000 a year. This translates to roughly a lot of US dollars, and helps explain why it’s closing/reopening as something more of a culinary foundation. I’d heard it was losing, but didn’t know how much.
While we’re here, I have a couple other Adria articles I’d tabbed, but not linked to yet:
Here’s a 2003 NY Times Magazine article trumpeting Spain’s transcendence in the world of food.
Spain rising, France resting. The more attention I paid, the more I noticed everywhere this invidious comparison, between smug, stagnant France and innovative, daring Spain. It seemed, as Trotter suggested, a shift in the zeitgeist.
Profile of AdriÃ and El Bulli in Vanity Fair.
Book excerpt from The Inside Story of El Bulli and the Man Who Reinvented Food.