You see? This is what I’m talking about. 3 people, Kevin Smith, Adam Carolla, and Kevin Pollak, 3 relatively famous dudes who have created their own platforms, are now getting in to the late night game by recycling content they’re already producing independently. I don’t think this will last very long because I don’t think people want to watch appointment TV on their computer, but I still think it’s important in a way I can’t really verbalize correctly. If the stars can use technology to make and distribute media themselves, the entire industry gets shaken up the way record labels did in the last 10 years. Artists don’t need record labels to record or distribute their music anymore if they can create their own promotional platform. Smith, Carolla, and Pollak have done that, and they don’t even really need AOL to make their own late night talk show.
All three men already have popular online programs or podcasts: Smith â€” who has had a busy week at Sundance â€” has his Smodcast Network, Pollak has Chat Show and thereâ€™s The Adam Carolla Show. Now AOL is teaming with those existing shows to create a daily video series.
Via KEvin Smith
Red State is a “religious horror” movie. He’s distributing it himself and going out on tour to raise the money for each print ($2500). He’s spent the last couple years building himself a media platform from his SModcast podcast, but even before that, he had an extremely active community on The View Askew message boards. I’m fascinated by stuff like this where people decide the value of what they’re being offered by major labels, studios, publishers, etc isn’t worth the cost. Red State is going on tour, stopping in several cities before it opens officially in October:
We believe the state of film marketing has become ridiculously expensive and exclusionary to the average filmmaker longing simply to tell their story. When the costs of marketing and releasing a movie are four times that film’s budget, it’s apparent the traditional distribution mechanism is woefully out of touch with not only the current global economy, but also the age of social media.
Here’s more of the back story from Twitter. Below are a collection of about 30-50 Tweets he sent out in a mad burst today. I only wish he’d post this stuff to his blog because I have a hard time reading it in reverse chronological order mixed in with other Tweets. If you have that problem too, the full blast is below.
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