PETA asked Dodge to take the chimp out of their Tent Event commercial, so they took the chimp out of their Tent Event commercial. If this was a viral ploy to get me to share their ad, I appreciate it even more. This is how you win, folks.
Via Greg Rutter.
This guy in the Ford Focus commercial who says something like, “If I say, to my friends, give me $5 gas, they think they’re giving me a fair amount, but really they’re giving me way more than I need.” That kid’s an asshole. Why don’t you ask for the amount you need as opposed to seeing your friends as ATM machines. If they wanted to convey that it uses less gas than people think, why didn’t they just have him say, “When I drive and my friends give me money for gas, they give me $5 and it’s too much. I tell them sometimes, but not all the time.”
Why do they want to make Ford Focus drivers look like people who knowingy take advantage of their friends?
This is a hell of an ad. And shockingly, it’s from Ford.
If there’s anything on the internet that proves a brand will try ANYTHING to stand out, cornpops.com is it. I don’t understand what’s going on, but there’s definitely an aspect of Choose Your Own Adventure. I imagine the pitch for this going something like, “OK, so we’re going to get the most ridiculous shit together and tie it all loosely together and then people will talk about it.” And, look, it worked, I’m talking about it. And now you are. (Thanks, Joe.)
In an innovative move, Martin Agency, responsible for Geico, UPS, and Walmart among others, set aside $100K to get their recently laid off employees on the payroll at new firms faster.
Or, you know, ads for Snuggies (four million of which have been sold in the last 3 months) in primetime. FOUR MILLION?