Keep sharks out of commercials. That means you, Snickers.
“Eat both squares, please.”
advertising
If ad agencies managed children’s birthday parties
Pink Ponies: A Case Study this is pretty spot on. Just watch it already.
“The Challenge: Make Chelsea Bedano’s 8th birthday party a success in an already cluttered birthday market.”
http://c.brightcove.com/services/viewer/federated_f8/1125919467
Via Kellaroot.
“Pop-culture Houdini”
In the latest issue of Fast Company, there’s a profile of Alex Bogusky, the advertising genius behind some of your favorite viral campaigns of the last campaign. Bogusky, not surprisingly, didn’t like the the profile and annotated the article on his Posterous. This is the one of the better uses of the internet, publicly responding to exactly what you don’t like in an article. On the other hand, I can’t tell if the original article or the response makes me want to throw up more. The profile makes Bogusky come off as something of a douche, and the annotations makes him come off as a defensive douche. Maybe he’s nice in person.
“No, wait, there’s an invisible monkey.”
PETA asked Dodge to take the chimp out of their Tent Event commercial, so they took the chimp out of their Tent Event commercial. If this was a viral ploy to get me to share their ad, I appreciate it even more. This is how you win, folks.
Via Greg Rutter.
Stupid Ford Focus Commercial
This guy in the Ford Focus commercial who says something like, “If I say, to my friends, give me $5 gas, they think they’re giving me a fair amount, but really they’re giving me way more than I need.” That kid’s an asshole. Why don’t you ask for the amount you need as opposed to seeing your friends as ATM machines. If they wanted to convey that it uses less gas than people think, why didn’t they just have him say, “When I drive and my friends give me money for gas, they give me $5 and it’s too much. I tell them sometimes, but not all the time.”
Why do they want to make Ford Focus drivers look like people who knowingy take advantage of their friends?
Car Ads Are Cool Again?
Cornpops.com
If there’s anything on the internet that proves a brand will try ANYTHING to stand out, cornpops.com is it. I don’t understand what’s going on, but there’s definitely an aspect of Choose Your Own Adventure. I imagine the pitch for this going something like, “OK, so we’re going to get the most ridiculous shit together and tie it all loosely together and then people will talk about it.” And, look, it worked, I’m talking about it. And now you are. (Thanks, Joe.)
