“Pop-culture Houdini”

In the latest issue of Fast Company, there’s a profile of Alex Bogusky, the advertising genius behind some of your favorite viral campaigns of the last campaign. Bogusky, not surprisingly, didn’t like the the profile and annotated the article on his Posterous. This is the one of the better uses of the internet, publicly responding to exactly what you don’t like in an article. On the other hand, I can’t tell if the original article or the response makes me want to throw up more. The profile makes Bogusky come off as something of a douche, and the annotations makes him come off as a defensive douche. Maybe he’s nice in person.

“Pop-culture Houdini”

Stupid Ford Focus Commercial

This guy in the Ford Focus commercial who says something like, “If I say, to my friends, give me $5 gas, they think they’re giving me a fair amount, but really they’re giving me way more than I need.” That kid’s an asshole. Why don’t you ask for the amount you need as opposed to seeing your friends as ATM machines. If they wanted to convey that it uses less gas than people think, why didn’t they just have him say, “When I drive and my friends give me money for gas, they give me $5 and it’s too much. I tell them sometimes, but not all the time.”

Why do they want to make Ford Focus drivers look like people who knowingy take advantage of their friends?

Stupid Ford Focus Commercial

Cornpops.com

If there’s anything on the internet that proves a brand will try ANYTHING to stand out, cornpops.com is it. I don’t understand what’s going on, but there’s definitely an aspect of Choose Your Own Adventure. I imagine the pitch for this going something like, “OK, so we’re going to get the most ridiculous shit together and tie it all loosely together and then people will talk about it.” And, look, it worked, I’m talking about it. And now you are. (Thanks, Joe.)

Cornpops.com