New York Times on the flavored-whiskey boom. I don’t think I’ve had any of these mentioned. Have you?
Whether the flood of new flavors is good or bad for whiskey’s image depends on whom you talk to. People in the industry say flavored whiskey is a gateway drink that will introduce novice drinkers to the spirit. Eventually, the logic goes, their tastes will evolve and they will make the leap to straight whiskey.
“I think it is a cynical market grab masquerading as innovation,” said Michael Neff, an owner of the Manhattan bars Ward III and Rum House. “Flavored whiskey, as a category, is not meant to create new whiskey drinkers, but to make flavored-vodka drinkers feel like grown-ups.”