Last year’s Dollar Shave Club commercial was amazingly successful at getting people talking about Dollar Shave Club. It was refreshing, funny, and seemed to come from out of nowhere. I called it the best commercial of the year. I can’t imagine them ever topping it, so it’s not surprising this follow up commercial isn’t as good. On the other hand, it’s a product designed primarily to get people talking about it. And here I am. Again, the commercial isn’t as funny, but the product just might be the first to successfully disrupt the almighty toilet paper industry.

True story: Senior year in college, I had a fiction workshop taught by a Pulitzer prize winner and one of the two stories was about a guy who invented some sort of limited wipe technology, which had the evil Toilet Paper Lobby all up in a tizzy. I should try to find that story.