Obama campaign system getting behind political initiatives

After the 2008 campaign, a lot of people wondered why the Obama campaign / Obama For America seemed to fade away as opposed to continuing to engage the voters who had elected him. This seemed like a mistake, especially in 2010 when the Tea Party overran congressional town hall meetings across the country threatening the passage of the health care bill.

With lawmakers scheduled to return to work on Monday to begin intense discussions before a looming fiscal deadline, Mr. Obama’s aides are trying to harness the passions that returned him to the White House, hoping to pressure Republicans in Congress to accept tax increases on the wealthy. The president’s strategists are turning first to the millions of e-mail addresses assembled by the campaign and the White House.

Already, supporters are being asked to record YouTube videos of themselves talking about the importance of raising taxes on the rich. Aides said those videos would be shared on Facebook and Twitter and would be forwarded to centrist Democrats, as well as to mainstream Republicans, who they hope will break with their Tea Party colleagues.

[…]

In his first term, Mr. Obama’s yearlong battle over health care failed to inspire the millions of activists from his 2008 campaign to put pressure on Republican lawmakers.“We were stunned that it never showed up,” said a senior member of a pro-health-overhaul interest group, who asked for anonymity to avoid angering the White House. “They had this thing built, and we were waiting for them to turn it on, and it just never came.”

Via @stevenbjohnson

Obama campaign system getting behind political initiatives

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