Online pawn shop company, Pawngo, made themselves a lot less popular in Boston this afternoon as they dumped 900 pounds of Buterfinger candy bars in Copley Square making fun of New England Patriots wide receiver Wes Welker. Obviously they’re thinking any publicity is good publicity, and they sure got a lot of publicity out of this. That said, Boston hates them now, and a search of Twitter shows sentiment is overwhelmingly negative. I’m not sure how they imagined a mean-spirited PR stunt would go off any differently, but bringing it to Boston? Speaking as a Patriots fan, people might be mad at Wes Welker, but now they’re MUCH angrier at Pawngo.
According to the City of Boston’s website, the company is going to be charged with violating commercial dumping laws and the honorable pawn brokers of the Boston area are calling for the Attorney General to investigate Pawngo’s business model.