Henry Luce vs. Harold Ross

The New Yorker recently had a profile of Henry Luce and Time and Harold Ross and The New Yorker’s opinion of them. Balloon Juice highlighted a couple of the good parts. This is the type of cattiness we could use a little more of.

[A] brutal parody of Timestyle, called “Time . . . Fortune . . . Life . . . Luce”: “Backward ran sentences until reeled the mind.” He skewered the contents of Fortune (“branch banking, hogs, glassblowing, how to live in Chicago on $25,000 a year”) and of Life (“Russian peasants in the nude, the love life of the Black Widow spider”). He made Luce ridiculous (“ambitious, gimlet-eyed, Baby Tycoon Henry Robinson Luce”), not sparing his childhood (“Very unlike the novels of Pearl Buck were his early days”), his fabulous wealth (“Described too modestly by him to Newyorkereporter as ‘smallest apartment in River House,’ Luce duplex at 435 East 52nd Street contains 15 rooms, 5 baths, a lavatory”), or his self-regard: “Before some important body he makes now at least one speech a year.” He announced the net profits of Time Inc., purported to have calculated to five decimal places the “average weekly recompense for informing fellowman,” and took a swipe at Ingersoll, “former Fortuneditor, now general manager of all Timenterprises . . . salary: $30,000; income from stock: $40,000.” In sum, “Sitting pretty are the boys.”

“There’s not a single kind word about me in the whole Profile,” Luce said. “That’s what you get for being a baby tycoon,” Ross said. “Goddamn it, Ross, this whole goddamned piece is malicious, and you know it!” Ross paused. “You’ve put your finger on it, Luce. I believe in malice.”


Henry Luce vs. Harold Ross

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