Real music video innovation

It’s possible everyone’s seen this already, but just in case.

“When Keith [Schoffield] came up with this idea of ‘crotchfaces,’ we just thought it was hilarious. He started coming up with all these gags and describing the characters living in this sort of parallel world, and we were sold. He wasn’t sure if we’d be down to play the leads, but our take on this was, if we’re going to do this, we need to go all the way. So we played the dickheads, essentially.”

Quote via Rolling Stone. Video via Stellar.

Real music video innovation

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