Ignoring for a moment why he needs to apologize, Tracy Morgan offers a pretty good one. Public figures that screw up could learn a lot from watching this video. It’s sincere, and there are no qualifiers. The, “I’m sorry to anyone my words may have offended” qualifier is the worst.

http://i.cdn.turner.com/cnn/.element/apps/cvp/3.0/swf/cnn_416x234_embed.swf?context=embed&videoId=showbiz/2011/06/21/sot.tracy.morgan.apology.cnn

Via The Daily What.