You see? This is what I’m talking about. 3 people, Kevin Smith, Adam Carolla, and Kevin Pollak, 3 relatively famous dudes who have created their own platforms, are now getting in to the late night game by recycling content they’re already producing independently. I don’t think this will last very long because I don’t think people want to watch appointment TV on their computer, but I still think it’s important in a way I can’t really verbalize correctly. If the stars can use technology to make and distribute media themselves, the entire industry gets shaken up the way record labels did in the last 10 years. Artists don’t need record labels to record or distribute their music anymore if they can create their own promotional platform. Smith, Carolla, and Pollak have done that, and they don’t even really need AOL to make their own late night talk show.

All three men already have popular online programs or podcasts: Smith — who has had a busy week at Sundance — has his Smodcast Network, Pollak has Chat Show and there’s The Adam Carolla Show. Now AOL is teaming with those existing shows to create a daily video series.

Via KEvin Smith