Michael Wolff has a Future of the Internet piece that’s infinitely better than Newsweek’s 1995 article about the internet not having a future.
One question I had is, in the article, Biz Stone, co-founder of Twitter says Twitter would generate “a billion search queries a day in the coming yeah.” So how much do you think Google would pay for a little button next to every Tweet that says, “Google This”. And you could highlight the terms you want to search on Google.
Wolff also talked about Barry Diller’s new media company model which could have brands owning entire shows instead of buying 30 second ads. I’ve been waiting for that forever. Of course, I think it will only work for a year or so, while the brand can get press for the new type of advertising, but it’s worth a shot.