If there’s anything on the internet that proves a brand will try ANYTHING to stand out, is it. I don’t understand what’s going on, but there’s definitely an aspect of Choose Your Own Adventure. I imagine the pitch for this going something like, “OK, so we’re going to get the most ridiculous shit together and tie it all loosely together and then people will talk about it.” And, look, it worked, I’m talking about it. And now you are. (Thanks, Joe.)

0 thoughts on “

  1. APik says:

    That reminds me a bit of that wonderful Dan Deacon “Drinking Out of Cups” video from a couple years ago (that I’m now allowed to watch because I quote too much).


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