The Jimmy Fallon Online Experiment – Niche Equals Survival?

I was going to write this post about how Jimmy Fallon has had a lot of guests from the internet world (Digg, Engadget, @bryanbrinkman) in a short period of time, but then Kottke and Waxy got there first.

I’ll just add that while this feels like more than a clever marketing plan (appeal to the internets and get the internets to provide the marketing heavy lifting). What it looks like to me is that they’re trying to give the show a cult following more quickly than it would on it’s own with standard Hollywood guests. By turning Late Night into Internet Culture’s TV show of choice, they’re following the ‘niche theory of blogging’. I wonder if it will work or if the internet is too varied a niche? Is Late Night the first niche TV talk show in history? What will the internet send NBC when they cancel Late Night, old iPod shuffles?

The Jimmy Fallon Online Experiment – Niche Equals Survival?

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